With coauthor Erich Joachimsthaler, Aaker takes brand management to the next past decade, but brand equity, first explored by David Aaker in the late 1980s, 

Aaker, David A. Successful global account management : key strategies and tools for managing global Brand relevance : making competitors irrelevant. cop​.

s.l.:  2013). Varumärkets totala värde (eng. brand equity) är ett väl 2.1 Varumärkeslojalitet Varumärkeslojalitet är enligt Aaker (1992) en Managing brand equity; capitalizing on the value of a brand name. Managing Brand Equity es el libro del autor David A. Aaker y está publicado por Jossey-Bass Inc.,U.S. y tiene ISBN 9780029001011. El libro fue publicado por  Strategic Market Management, 7th Edition. av David A. Aaker.

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Managing the most important assets: Brand equity David A. Aaker (Professor of Marketing Strategy at the University of California at Berkeley) Planning Review Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Brand equity management is a challenging topic indeed. Once a company gets started and gains some brand equity, then maintaining the brand equity and the brand valuation is important for the company, whether it be a large enterprise or a small business. Most small businesses can take lessons on managing brand equity from the huge corporates out

His model viewed the brand equity as a combination of brand awareness, brand loyalty and brand associations, which then combines with each other to finally offer the value provided by a product or service.

Managing brand equity by David A. Aaker, 1991, Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International edition, in English

(Aaker & Biel 1993:1) Detta betyder att de faktorer som bygger brand equity bör tas. av M Robertsson — Aaker (1991, s.16-17) menar att brand equity var en av faktorerna som aktivt förde relationship management) ligger i det förgångna och menar att man numera  Aaker, David A. Successful global account management : key strategies and tools for managing global Brand relevance : making competitors irrelevant. cop​. Hylla: 658.82 Aaker plan 2.

Managing brand equity. Aaker, David A. 9780029001011. Undertitel capitalizing on the value of a brand name; DDC 658.8/27; Utgiven 1991; Antal sidor 299 

Managing Brand Equity: Capitalizing on the Value of a Brand Name – David A. Aaker QUERO COMPRAR AGORA The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships.

Free Press, New York Managing Brand Equity: Capitalizing on the Value of a Brand Name - Kindle edition by Aaker,. David A.. Download it once and read it on your Kindle device, PC,  Aaker, D. A. Managing Brand Equity. Torelli, C. J., Keh, H. T., & Chiu, C.-Y. in Brands and Brand Management: Aaker, D. A. Building Strong Brands. 9 Sep 1991 Managing Brand Equity · Table of contents.
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In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …

relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker 1997). Keywords: brand attitude, brand extension, retailer equity, e-commerce, willingness Aaker, D.A. (1991), Managing Brand Equity: Capitalizing on the Value of a  2017 Apr 15 - One of the main issues in branding strategy that Heineken has to face is that an international brand needs to inspire but at the same time needs to​  Strategic brand management, Rosenbaum-Elliott, Richard, 2015, , Talbok med text Aaker on branding 20 principles that drive success, Aaker, David, 2014 The new strategic brand management creating and sustaining brand equity long​  av H Manner · 2016 — Brand, Strong brands, Brand management, building brands, communication.

David A. Aaker. Imprint: New York : Free Press ; Toronto : Maxwell Macmillan Canada, c1991. Physical description: xiii, 299 p. : ill 

Aaker on branding 20 principles that drive success, Aaker, David  1 Andra varumärkesmodeller har skapats av Aaker (2012), Keller (2013) & Kapferer (2012) och andra. Strategic Brand Management - building, measuring and managing Brand promotions in creating brand equity and brand loyalty. Aaker (2010) menar att varumärkeskapital är en uppsättning av tillgångar. Tillgångarna som utgör 15 Figur 2: Brand Equity Model (Aaker 2010, sid.

Managing the most important assets: Brand equity David A. Aaker (Professor of Marketing Strategy at the University of California at Berkeley) Planning Review Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Brand equity management is a challenging topic indeed. Once a company gets started and gains some brand equity, then maintaining the brand equity and the brand valuation is important for the company, whether it be a large enterprise or a small business. Most small businesses can take lessons on managing brand equity from the huge corporates out